Marketing & SEO | Visual STudio (Wimmer Solutions) | August 2016 – January 2017
·   ​Suggest broad keyword research, analysis, and the selection of brand and longtail keyword combinations
·   Establish and review key metrics across the full website to access the effectiveness of SEO strategy
·   Competitive site analysis to increase the effectiveness of on-page optimization
·   Optimization of on page information including page content, meta tags, h tags, alt tags
·   Develop and implement link building campaigns
·   Develop, document, and update SEO strategy
·   Write, test, and optimization ad copy and meta data
·   Communicate to team and management on project development, timelines, and results​
·   Tools Used: WordPress, Yoast, Google Analytics, Google Search Console, Google Keyword Planner, Google Trends, Bing Webmaster Tools, Yandex Webmaster Tools, Moz, BrightEdge, and more.

Marketing Digital Analyst | SEOWorks | January ​2016 – August 2016
·   Plan and execute SEO including link building, brand referral, research and analysis of link building and implementing onsite SEO best practices for multiple websites. Clients include Doxy.Me, LoveThatPet, and the Crowne Plaza Adelaide
·   Manage Social Media (FaceBook, Twitter, Linked-In, Instagram, and more) presence for select clients
·   Outreach to journalists as clients’ PR representative, promote brand image, and build relationships
·   Use Google Analytics and Moz Tools to measure success of campaigns

Marketing Manager | TechniTrader | April 2015 – August 2015
·   SEO (WordPress Yoast) and SEM (Google AdWords, Yahoo! Gemini, Bing Ads). Wrote SEO descriptions, optimized for focus keywords, monitored SEO performance on Goggle, Yahoo!, Bing, and Yandex)
·   adWords and Bing PPC campaigns for both desktop and mobile.  Gemini mobile campaigns.
·   Designed and sent Swift Page email campaigns through ACT! CRM system
·   Analyzed metrics for iContact email campaigns
·   Partnered with graphics designer, social media managers (FaceBook, Twitter, Linked-In), email marketer, and sales for promotions
·   Use Google Analytics, HubSpot, and other data sources to identify opportunities and create marketing campaigns for different demographics and psychographics

Partnered Operations Program Manager | Microsoft Corporation | 2012 – April 2015
·   Analyzed quality metrics, identify trends, propose and implement solutions
·   Wrote Microsoft Advertising Blog Entries, Podcast Scripts, and advertiser-facing communications
·   Partnered with Media Specialists and advertisers to optimize SEM campaigns, consult on Quality Score, consult on SEO
·   Utilized business intelligence to reduce the cost to serve
·   Improved processes

Escalation Specialist (Lead) | Microsoft Corporation | 2008 - 2012
·   Led a team of ten Escalation Specialists
·   Managed a variety of projects from charter stage to post-mortem
·   Documented workflows and processes. Refined existing or created processes as needed.
·   Created and managed SME area content including internal community message boards, SharePoint sites, Camtasia video trainings
·   Analyzed advertising performance and policy compliance for broad Search Engine Marketing, affiliate campaigns, publisher advertising, display advertising, and in-game ads
·   Utilized business intelligence data to drive down editorial cost-to-serve against PPC campaigns
·   Provided proactive editorial consultations to ensure relevant, high-quality, and in-policy advertisements on Microsoft adCenter/Bing Ads across multiple web properties and partner sites
·   Studied surveys, market research, and industry. Reported trends to senior management and provided training for my department for new best practices and potential improvements

Contractor/Consultant | Microsoft, WizKids, and Others | 2007 - 2008
·   Contracted for Microsoft adCenter/Bing Ads through Volt: Wrote, edited, and updated communications and editorial policy. Planned, designed, and implement new department SharePoint
·   Consultant for WizKids Games: Reviewed and recommended improvements for editorial processes and procedures. Wrote and edited press releases, promotional materials, and game components
·   Taught Game Design Processes course as Adjunct Faculty at ITT Tech, Tukwila campus

Freelance Manager | Wizards of the Coast | 2006 - 2007
·   Developed and mentored a staff of over 50 freelance designers and editors, including negotiating contracts, setting project budgets, and prioritizing assignments
·   Content management of freelance projects through design, development, and editing phases
·   Ensured that projects fulfilled brand expectations, embodying the brand voice and style
·   Wrote and edited a wide variety of texts, including game rules, educational materials, and copy for online and offline marketing collateral
·   Developed a process that facilitated communication between freelancers and internal business owners including in-house designers, developers, editors, and art directors
·   Built, owned, and maintained editorial style guide


Professional Development and Associations

Project Management
·   Member, Project Management Institute (PMI)
·   Accredited: Project+ Certification (CompTIA Project+), since 2008

Other
·   Member International Game Developers Association (IGDA), since 2005
·   Member, Women in Gaming International (WIGI), since 2005
·   Accredited: Bing Ads Professional (previously Microsoft Advertising Professional), since 2011, Google AdWords since 2014

Computer Skills
Microsoft Products 2003, 2007, 2010, 2013, 2016
·   Access, Excel, InfoPath, OneNote, Outlook, Project, PowerPoint, Publisher, SharePoint, Visio, Word

Other
·   Able to work with webpages using a variety of methods and tools including HTML, CSS, Schema, and basic J-Son.  Skilled with metadata implementation and assessment.
·   WordPress (using a variety of plug-ins, including Yoast and Google Analytics)
·   Adobe InDesign, Photoshop
·   Bing Ads (Certified): Research and Optimization Tools, Performance Analysis Tools, Campaign Management Tools
·   Google AdWords (Certified), Google Analytics (Certified), Google Tag Manager (Certified)
·   Marin Software Certified: Accounts Administration, Campaign Management, Reporting, Search
·   Yoast SEO WordPress Plug-In Training and Certification
·   BrightEdge Training and Certification

 

Gwendolyn Kestrel

Creative, Project Manager, Writer

My Resume